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Ascent Solar Technologies Inc., a Thornton, Colo.-based developer of flexible copper indium gallium diselenide solar panels, has hired Robert Roche as vice president of sales, marketing and communications.

Roche brings to the role more than 25 years of sales, marketing and technical leadership experience. Prior to joining Ascent, he served two years as vice president of sales and business development at United Solar, a division of Energy Conversion Devices, where he repositioned its channel sales and marketing strategies and grew its global customer network.

Prior to his work at United Solar, he was vice president of sales and business development at United Technologies Corp.'s Carrier division, where he was responsible for growing its energy efficiency services business in North America.



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